Converse

 

First Day Feels

The first day of high school can be overwhelming and unpredictable. And expressing those first day feels can be a challenge.

So we let kids speak through Stranger Things' Millie Bobby Brown, on their own terms — through 32 custom GIFs.
And they did, over 500MM times.

 

 

 

PR helped the campaigns success

This case study video gives a neat overview: