Diet Coke
#DietCokeKittens
As part of Diet Coke's campaign featuring Taylor Swift and a few dozen kittens, we knew we had a unique opportunity to generate social buzz.
Through a day-long social war-room we released a barrage of surprise-and-delight content to our fans who had been obsessing over the pop star and her furry friends.
We created over 50 unique replies. Here are a few of my faves:
