Google Play
Fire Emblem: Heroes Emoji Summoner
Google Play was tasked to promote the highly-anticipated
launch of the mobile game Fire Emblem: Heroes.
We needed a way to communicate the breadth of characters — the franchise's key selling point — in a way that wasn't overwhelming and created a personal connection for new and old fans alike.
Our solution was a custom Twitter Bot that echoed the in-game mechanic of summoning characters to your team, but used a modern personality test as input — your two favorite emojis.
We created over 200 unique assets featuring over 60 characters, which were @replied to over 13,000 fans, helping to generate over 8MM+ impressions.
Tweet your two fav emojis + #GooglePlayEmojiSummon and summon a hero.
— Google Play (@GooglePlay) April 3, 2017
Which 🔥 #FEHeroes character did you get? pic.twitter.com/QkiiWi6DDC
Just a handful of the unique replies fans received:
